Redesigning the streaming platform of New Radio
The problem
New Radio is one of the country’s three most popular radio stations, with contemporary pop music, talk shows and over 2M daily listeners. Its streaming website needed a full redesign: a fresh, modern look, and a digital home for the entire catalogue of radio shows.
My role
I was part of a small design team that redesigned the platform end to end. After discussions and task planning, we built prototypes and the final design of every section. I designed the show pages together with the producers, so that each page fits its content.
1. The live stream at the centre
The player stays on every page, so listeners keep hearing what’s on air while they browse. The main page brings together the live stream, the hit chart, new releases and the latest stories, and the schedule shows what’s coming next.
2. A catalogue of shows and stories
We brought the whole archive of radio shows online. Episode pages combine the recording, the hosts and guests, and the story behind the episode. News and stories are organised with categories and tags, so listeners can find what interests them.
3. Bold on every screen
The platform is fully adaptive and works smoothly across a wide range of devices. A compact colour system of brand, support and UI colours keeps the bold look consistent on every page.
Outcome
• A fully adaptive streaming platform for a station with over 2M daily listeners.
• The whole catalogue of radio shows available online.
• The new look was well received by listeners, and the audience keeps growing every year.
Many thanks to the team, Sergey Kruglov and Vyacheslav Novoseltsev, for their support and expertise.