Vitalii Avdeev is a product designer connecting strategic vision with thoughtful interaction and visual craft. Across domains, he brings a broad perspective to complex challenges, using research, system thinking, and AI to accelerate exploration and create clear, coherent digital experiences.
Currently based in Mexico City (GMT-6).
Growing the subscription program
of a 150M-buyer marketplace
Led the design of WB Club across iOS and Android, from entry points and one-tap purchase to retention and a new VIP tier, helping grow the subscription from 2.2M to 5.3M members in a year.
2025—–2026
Building a professional investment platform from the ground up
Established the product's design foundations and led its evolution across web, mobile, and desktop, helping scale the experience to 500K monthly active users.
2021—–2025
Shaping learning experience for the leading cultural institution
Designed the educational platform's experience, translating a broad body of educational content into a structured digital environment designed to support discovery, learning, and engagement.
2020—–2021
Bringing a major radio brand into the digital era
Established the digital experience for a radio with 2M daily listeners, connecting live streaming, program discovery, and a growing content catalog through a cohesive visual and interaction system.
2020—–2021
A visual identity at the intersection of art and technology
Developed a distinctive visual direction for a contemporary media art festival, translating its intersection of art, music, and technology into a cohesive identity across digital and visual touchpoints.
2020—–2021
