Strelka Institute

Strelka Institute

Year

2020 – 2021

Role
Product designer

Was a part of the Strelka Institute – a non-profit international educational project aimed at nurturing the next generation
of architects, designers, and media professionals.

During my working on project I collaborated closely with the design team of the institute on building a web platform integrating all the institute's projects and activities. The initiative included creation of a new design language and a complete overhaul of the institute's main web resource.

Alongside, my main focus was on creating a new project for the institute — an online educational platform which was successfully launched.

Was a part of the Strelka Institute – a non-profit international educational project aimed at nurturing the next generation
of architects, designers, and media professionals.

During my working on project I collaborated closely with the design team of the institute on building a web platform integrating all the institute's projects and activities. The initiative included creation of a new design language and a complete overhaul of the institute's main web resource.

Alongside, my main focus was on creating a new project for the institute — an online educational platform which was successfully launched.

The new platform

The new platform

During the development of the festival’s visual language, we collaborated closely with the design team and producers. Together, we discussed its concept, philosophy, and the team’s vision for the project.

A framework for audience touchpoints was developed during this phase and outlined a detailed design workflow. While responsibilities were divided among the team, key decisions were made collaboratively to ensure alignment and cohesion.

During the development of the festival’s visual language, we collaborated closely with the design team and producers. Together, we discussed its concept, philosophy, and the team’s vision for the project.

A framework for audience touchpoints was developed during this phase and outlined a detailed design workflow. While responsibilities were divided among the team, key decisions were made collaboratively to ensure alignment and cohesion.

The team worked under the guidance of art director Anya Kulachek and in close collaboration with the institute’s management and producers. We developed a fully flexible, adaptive system to ensure the product's quality across all resolutions, along with a user-friendly mobile version.

The team worked under the guidance of art director Anya Kulachek and in close collaboration with the institute’s management and producers. We developed a fully flexible, adaptive system to ensure the product's quality across all resolutions, along with a user-friendly mobile version.

Educational project

Educational project

My primary responsibility was designing a new educational project within the institute's updated platform. The foundation of this project was interactive educational courses, featuring a unique knowledge base from the institute, accessible to everyone.

At the start of the project, our team engaged in extensive brainstorming sessions. I developed the initial CJM and conducted comprehensive research on educational platforms. Alongside this, I carried out internal studies to understand how people use educational platforms and interact with their interfaces.

My primary responsibility was designing a new educational project within the institute's updated platform. The foundation of this project was interactive educational courses, featuring a unique knowledge base from the institute, accessible to everyone.

At the start of the project, our team engaged in extensive brainstorming sessions. I developed the initial CJM and conducted comprehensive research on educational platforms. Alongside this, I carried out internal studies to understand how people use educational platforms and interact with their interfaces.

Following this, I created prototypes that formed the foundation of the final design. During this time, I worked closely with the project producers, who were responsible for writing scenarios and developing content. Later, during the development phase, I collaborated extensively with the web developers to bring the product to life.

The next phase of the project’s evolution was focused on developing an MVP for a social platform, including features like a group chat for students to connect with curators and experts. At this stage, the platform was in its early phase of development, laying the groundwork for future growth.

Following this, I created prototypes that formed the foundation of the final design. During this time, I worked closely with the project producers, who were responsible for writing scenarios and developing content. Later, during the development phase, I collaborated extensively with the web developers to bring the product to life.

The next phase of the project’s evolution was focused on developing an MVP for a social platform, including features like a group chat for students to connect with curators and experts. At this stage, the platform was in its early phase of development, laying the groundwork for future growth.

Results

Results

The team's efforts culminated in the launch of the institute's new platform, which unified its diverse projects, such as the architectural bureau, the educational platform, and others.

A new project architecture and user journeys were developed, along with a visual language that reinterpreted the institute's signature style in a fresh, modern way, ensuring it remained engaging and attention-grabbing.

Unfortunately, the platform's existence was short-lived, despite the management's ambitious plans for its development. Following the onset of Russia's war with Ukraine in 2022, the Strelka Institute ceased to operate as a nonprofit educational organization and discontinued its activities.

The team's efforts culminated in the launch of the institute's new platform, which unified its diverse projects, such as the architectural bureau, the educational platform, and others.

A new project architecture and user journeys were developed, along with a visual language that reinterpreted the institute's signature style in a fresh, modern way, ensuring it remained engaging and attention-grabbing.

Unfortunately, the platform's existence was short-lived, despite the management's ambitious plans for its development. Following the onset of Russia's war with Ukraine in 2022, the Strelka Institute ceased to operate as a nonprofit educational organization and discontinued its activities.

Deeply grateful to the talented team for the invaluable experience: Anna Kulachek, Sofya Elterman, Karina Golubenko, Vladislav Novoseltsev, Anna Bondarenko, Artyom Mirolyubov, Nadezhda Savina, Alexander Sirotin and more.

Deeply grateful to the talented team for the invaluable experience: Anna Kulachek, Sofya Elterman, Karina Golubenko, Vladislav Novoseltsev, Anna Bondarenko, Artyom Mirolyubov, Nadezhda Savina, Alexander Sirotin and more.

©

2025 Vitalii Avdeev

9:28:32 AM

©

2025 Vitalii Avdeev

9:28:32 AM

©

2025 Vitalii Avdeev

9:28:32 AM