Vitalii Avdeev

Crafting the visual identity of Intervals, a media art festival across the city

Role
Web & Visual Designer
Company
Intervals Festival
Scope
Identity, Web, Print, Merch
Duration
2020 – 2021
Team
Festival design team and producers
Contributions
17 installations • Website, print and navigation
• The city’s largest media art festival
Intervals Festival posters on a city billboard

The problem

Intervals is a media art festival with 17 indoor and outdoor installations, performances, a music event, a talk series and an education programme, spread across several locations in the city. It needed one bold identity that works at every touchpoint, from the website to posters, navigation and merch.

My role

I was part of the design team that created the festival’s visual language and overall design. My main tasks were the festival website and the key print materials: posters and the main brochure. With the team, I also worked on advertising, communication, navigation and merchandise.

1. A map of every touchpoint

We developed the visual language together with the producers, discussing the festival’s concept, philosophy and vision. In this phase we mapped all audience touchpoints and set up a detailed design workflow. Responsibilities were split across the team, while key decisions were made together to keep everything consistent.

Festival structure and audience touchpoints
Fig. 1.1 Festival structure and audience touchpoints

2. A website to plan your route

The website brings together the programme, the festival map and practical information, so visitors can choose events and combine them with a walk around the city.

Fig. 2.1 Main page
Programme
Fig. 2.2 Programme
Festival map
Fig. 2.3 Festival map
Exhibition page with registration
Fig. 2.4 Exhibition page with registration
Mobile pages
Fig. 2.5 Mobile pages

3. Posters, print and navigation

For the city, I designed the posters and the main brochure with the programme and the festival map. With the team, we also made navigation, covers for talks and education events, social media stories, press materials and merch, and supported every physical piece from concept to final production.

Festival posters
Fig. 3.1 Festival posters
Programme in the brochure
Fig. 3.2 Programme in the brochure
Festival map in the brochure
Fig. 3.3 Festival map in the brochure
Navigation and event covers
Fig. 3.4 Navigation and event covers
Stories for social media
Fig. 3.5 Stories for social media
Artist stories
Fig. 3.6 Artist stories
Press badges
Fig. 3.7 Press badges
Festival merch
Fig. 3.8 Festival merch

Outcome

• The city’s largest media art festival, with events and installations open to the public across several locations.
• One identity across every audience touchpoint, from the website to print, navigation and merch.
• The bold design language added to the public buzz around the event, and the festival keeps holding large-scale events every year.

Many thanks to the team for an invaluable experience and a truly inspiring creative journey: Sergey Kruglov, Ksenia Chekhovskaya, Maxim Zhzhenov, Anastasia Kruglova, Anton Kolodyazhny, Sofia Sheremet & more