Go Invest
Go Invest
Year
2021 – 2025
Year
2021 – 2025
Role
Staff product designer
Role
Staff product designer
Link
goinvest.ru
Link
goinvest.ru
Was driving a remote product design team on building professional investment solution. The key product is a web-technology terminal app, fully adapted to mobile version as a complete mobile app, with additional desktop versions available for a complete cross-platform experience.
Started from scratch, the project has grown into one of the company’s key strategic initiatives.
Was driving a remote product design team on building professional investment solution. The key product is a web-technology terminal app, fully adapted to mobile version as a complete mobile app, with additional desktop versions available for a complete cross-platform experience.
Started from scratch, the project has grown into one of the company’s key strategic initiatives.
How it started
How it started
An investment terminal is a digital tool for tracking markets, analyzing trends, and executing trades in real time—all in one place. The broker’s primary business goal was straightforward: to create a robust, professional product that’s accessible to a wide audience on any device, while fully meeting the needs of professional investors.
I joined the team as the only designer at the early concept stage. In those initial phases, we collaborated closely with stakeholders to nail down the concept, layout, and key features for the MVP. We also conducted in-depth research, including detailed benchmarking and a series of interviews with professional users.
An investment terminal is a digital tool for tracking markets, analyzing trends, and executing trades in real time—all in one place. The broker’s primary business goal was straightforward: to create a robust, professional product that’s accessible to a wide audience on any device, while fully meeting the needs of professional investors.
I joined the team as the only designer at the early concept stage. In those initial phases, we collaborated closely with stakeholders to nail down the concept, layout, and key features for the MVP. We also conducted in-depth research, including detailed benchmarking and a series of interviews with professional users.
Using insights from our research and discussions, I developed the initial prototypes, user map, and user personas. This helped us segment our audience and get a clear picture of each group’s needs and challenges.
At this stage, I also created the first design drafts, and we finalized the overall look and feel for the product.
Using insights from our research and discussions, I developed the initial prototypes, user map, and user personas. This helped us segment our audience and get a clear picture of each group’s needs and challenges.
At this stage, I also created the first design drafts, and we finalized the overall look and feel for the product.
Pilot version
Pilot version
To prepare the pilot version, I laid the groundwork for the future design library, building it with the company’s mobile app guidelines in hand. A complete designs for the core functionality were created, along with detailed user interaction for the terminal’s dynamic layout.
At this stage, there was a lot of collaboration with the development team to determine technical specifics and address any limitations. It was also during this phase that I hired the second product designer to join the team.
To prepare the pilot version, I laid the groundwork for the future design library, building it with the company’s mobile app guidelines in hand. A complete designs for the core functionality were created, along with detailed user interaction for the terminal’s dynamic layout.
At this stage, there was a lot of collaboration with the development team to determine technical specifics and address any limitations. It was also during this phase that I hired the second product designer to join the team.
Mobile version
Mobile version
The next major step in the product’s evolution was developing a mobile version to ensure seamless cross-platform interaction.
After multiple brainstorming and grooming sessions with the teams, I mapped out the main user flow and designed the key screens. These drafts laid the foundation for a fully functional mobile app design.
Additional designers from other mobile teams were brought to handle the numerous screens and states required.
My role involved assisting designers with quickly immersing themselves in the product and tasks, facilitating grooming sessions, and creating CJMs. Additionally, I conducted reviews of final solutions and the overall look and feel.
The next major step in the product’s evolution was developing a mobile version to ensure seamless cross-platform interaction.
After multiple brainstorming and grooming sessions with the teams, I mapped out the main user flow and designed the key screens. These drafts laid the foundation for a fully functional mobile app design.
Additional designers from other mobile teams were brought to handle the numerous screens and states required.
My role involved assisting designers with quickly immersing themselves in the product and tasks, facilitating grooming sessions, and creating CJMs. Additionally, I conducted reviews of final solutions and the overall look and feel.
My role involved assisting designers with quickly immersing themselves in the product and tasks, facilitating grooming sessions, and creating CJMs. Additionally, I conducted reviews of final solutions and the overall look and feel.
In this way, the entire terminal interface was adapted to mobile resolution, preserving as much functionality as possible. Ultimately, the mobile version was successfully launched to a wide audience.
My role involved assisting designers with quickly immersing themselves in the product and tasks, facilitating grooming sessions, and creating CJMs. Additionally, I conducted reviews of final solutions and the overall look and feel.
In this way, the entire terminal interface was adapted to mobile resolution, preserving as much functionality as possible. Ultimately, the mobile version was successfully launched to a wide audience.
Desktop versions
Desktop versions
To expand cross-platform accessibility, the desktop version of the terminal was designed and launched for both Windows and MacOS, based on the core product's design.
This version was branded with the "Pro" prefix and equipped with advanced, specialized features, meeting the needs of the product’s professional audience segment. As a result, it became a standalone, robust solution tailored specifically for expert users.
To expand cross-platform accessibility, the desktop version of the terminal was designed and launched for both Windows and MacOS, based on the core product's design.
This version was branded with the "Pro" prefix and equipped with advanced, specialized features, meeting the needs of the product’s professional audience segment. As a result, it became a standalone, robust solution tailored specifically for expert users.
The adaptation for desktop platforms involved creating a new layout, while designing the additional functionality required extensive research, interviews, and a deep dive into the professional investment landscape.
The adaptation for desktop platforms involved creating a new layout, while designing the additional functionality required extensive research, interviews, and a deep dive into the professional investment landscape.
Results
Results
The product continues to grow and evolve, alongside a steady increase in audience size and key metrics. Company stakeholders have made it a part of their core strategy, supporting it with additional research and targeted marketing campaigns.
The number of teams involved in the product continues to grow, along with the expanding group of designers working on new features, improvements, and the development of specific sections and platforms of the terminal, as well as the ongoing expansion of the design library.
The product continues to grow and evolve, alongside a steady increase in audience size and key metrics. Company stakeholders have made it a part of their core strategy, supporting it with additional research and targeted marketing campaigns.
The number of teams involved in the product continues to grow, along with the expanding group of designers working on new features, improvements, and the development of specific sections and platforms of the terminal, as well as the ongoing expansion of the design library.
1 ➞ 5
1 ➞ 5
products ongoing
products ongoing
1 ➞ 4
1 ➞ 4
product designers
product designers
0 ➟ 400k
0 ➟ 400k
MAU of the core product
MAU of the core product
Looking ahead, the business aims to become the most effective product in its niche for the Russian-speaking audience, setting a benchmark for competitors and leading the way in innovation.
With great gratitude to the all teams, designers, and researchers who made this journey so impactful, with special recognition to:
Yulia Tyulikhova, Elizaveta Shalaeva, Andrey Ivanovsky, Fedor Shihirin, Nikolay Borisov, Taras Grin, Sofya Kopilyova, Maria Galukha, Roman Galiev, Andrey Bikanin & more great people
Looking ahead, the business aims to become the most effective product in its niche for the Russian-speaking audience, setting a benchmark for competitors and leading the way in innovation.
With great gratitude to the all teams, designers, and researchers who made this journey so impactful, with special recognition to:
Yulia Tyulikhova, Elizaveta Shalaeva, Andrey Ivanovsky, Fedor Shihirin, Nikolay Borisov, Taras Grin, Sofya Kopilyova, Maria Galukha, Roman Galiev, Andrey Bikanin & more.
With great gratitude to the all teams, designers, and researchers who made this journey so impactful, with special recognition to:
Yulia Tyulikhova, Elizaveta Shalaeva, Andrey Ivanovsky, Fedor Shihirin, Nikolay Borisov, Taras Grin, Sofya Kopilyova, Maria Galukha, Roman Galiev, Andrey Bikanin.
©
2025 Vitalii Avdeev
9:28:32 AM
©
2025 Vitalii Avdeev
9:28:32 AM
©
2025 Vitalii Avdeev
9:28:32 AM